WWSN FM 97.5 Whitehall/Muskegon


Slogan/Positioner: The New Sunny FM

Format: Adult Contemporary

Web site:


Power/Height/Class: 1,700 watts / 427 feet / A

FCC technical information:

More about station:

Call Sign History:

  • WWSN: 12/20/2010
  • WEFG-FM: 9/7/1992
  • WPBK-FM: assigned 3/8/1991

Call Sign Origin: Sunny FM

On Air Date:

Owner: Cumulus Media

Telephone: (231) 759-0544



  • 3/2011: Announced that Cumulus Media is merging/acquiring Citadel Broadcasting in a deal worth billions of dollars. The FCC approves the sale and it closes later in 2011.
  • 12/14/2010: Format change from sports 'The Champ' to adult contemporary as 'The New Sunny FM'.
  • 2006: Citadel exercises option to purchase station; FCC approves deal
  • 6/2005: Format change from Country as "Kickin' Country" to Sports as "The Champ" with simulcast on AM 1490 WUBR.
  • 11/2004: Station sold by Unity Broadcasting to Citadel Broadcasting pending FCC approval. The $3.8 million deal also involves construction permit for FM 92.5 Newaygo, WLCS-FM 98.3, WSHN-FM 100.1, and WUBR-AM 1490, all in the Muskegon area. Noordyk is keeping WSHN-AM 1550.
  • 10/2002: FCC approves acquisition of WLCS-FM, WEFG-FM, and WUBR-AM. Doing business as Unity Broadcasting.
  • 5/2002: Deal is reached for Noordyk to take over station
  • 3/2002: Owner Pyramid Broadcasting is bankrupt, license transfered to Joseph E. Cohen as trustee
  • 2/11/2002: Format is changed to Country
  • 5/1999: Westwood One changes syndicated 70's Oldies format 'Eagle 97.5' to Rhythmic Oldies. WEFG calls reportedly stand for Eagle Forever Great.
  • 1998: Simulcast on AM 1490 ends.
  • 199x: Purchased by Pyramid Broadcasting.
  • 199x: Format change to syndicated 70's Oldies.
  • 19xx: Format is Country as 'The Frog', simulcast on AM 1490.



Transmitter location:

Muskegon County


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